Why layout and information hierarchy decide whether a shopper converts or bounces.
Sometimes the answer isn’t the variation. It’s who it resonated with.
If your PDP reads like homework, don’t be surprised when they drop out.
Shoppers don’t buy what they don’t understand.
Your conversion rate doesn’t care what you like. It cares what your customers understand.
Five design plays that make shoppers click ‘add to cart’ with confidence.
Your A/B test isn’t broken. Your discovery process is.
They don’t tank conversions because they are ugly.
How to measure, test, and improve the moments after checkout to drive lasting growth.
How to align scarcity tactics with product type, customer traits, and launch timing.
A structured approach to testing discount formats while protecting brand equity
The deeper you dig, the more aligned they become. Here’s how to interpret both.
