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The Art (and Science) of Smart Product Recommendations
Feb 16, 2025

The Art (and Science) of Smart Product Recommendations

How to turn browsing habits into higher conversions - without creeping out your customers.

Brian Schmitt
Brian Schmitt
Lost Without a Map
Feb 09, 2025

Lost Without a Map

How UX Research Guides Your CRO Journey

Brian Schmitt
Brian Schmitt
How Guided Shopping Experiences Are The Growth Unlock You're Looking For
Feb 02, 2025

How Guided Shopping Experiences Are The Growth Unlock You're Looking For

Capture Zero-Party Data, Build Trust, and Drive Conversions While Entertaining Shoppers

Brian Schmitt
Brian Schmitt
Why Your A/B Tests Fail
Jan 26, 2025

Why Your A/B Tests Fail

The Hidden Power of Testing Hygiene

Brian Schmitt
Brian Schmitt
Are you ready for an audit?
Jan 17, 2025

Are you ready for an audit?

Why GA4 Audits Are the First Step in Smarter Testing

Brian Schmitt
Brian Schmitt
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Surefoot's newsletter focused on Conversion Rate Optimization for ecommerce. We're talking strategy, wins, losses, trends, tools, and mixing in a little fun.

The Conversion Ledger

Surefoot's newsletter focused on Conversion Rate Optimization for ecommerce. We're talking strategy, wins, losses, trends, tools, and mixing in a little fun.

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